Our Story…

Founded in 2018 by sisters Sarah and Laura, the White Collection Bridal emerged from a deeply personal journey and a shared dream of one day opening up their own bridal boutique. After facing disappointment during their own dress searches, they realised that the bridal experience fell short of their expectations. Determined to transform this experience, they set out to create the ultimate bridal destination.

The White Collection is built on their passion for exquisite bridal fashion and a commitment to providing an unparalleled, personalised experience. Since opening their first store in Clevedon, they have assembled a team of trained specialised stylists dedicated to making each bride’s experience memorable and magical, while truly understanding and celebrating each bride’s own personal journey.

“At The White Collection, every bride enjoys a warm, supportive atmosphere where the cherished ‘yes to the dress' moment is brought to life, just as we had dreamed of for ourselves. Our vision is to ensure that every bride feels special, celebrated and prepared for their big day.” - Sarah & Laura